Most websites aren’t accessible. Yours probably isn’t. We can fix that properly.
Most agencies bolt on a third-party overlay widget. It doesn’t fix the underlying issues, it often makes screen readers worse, and it’s an increasing legal liability. We build accessibility in from the source code, day one. Eleven things every site we ship has by default.
Three taps. Live. On the page you’re reading.
The accessibility toolbar at the top of this page is the same one shipped on every Goodthing site. Tap A++ and the text grows across every section, layout intact. Tap Dys for Atkinson Hyperlegible, designed specifically for dyslexic readers. Tap Contrast for the high-contrast scheme used in bright sunlight, by low-vision visitors, or anyone who prefers it.
That’s 30 seconds of verifiable proof. Most agencies can’t demonstrate this on any site they’ve ever shipped.
Accessibility widgets don’t actually work.
Overlay widgets like accessiBe and similar are the dominant agency “solution”. They’re also the canonical example of doing it wrong. overlayfactsheet.com is the accessibility industry’s collective takedown, signed by hundreds of practitioners.
The widget approach
- Doesn’t fix the underlying source code, the site is still inaccessible
- Often makes screen readers worse by injecting wrong ARIA roles
- Subject of US and UK accessibility lawsuits
- Visible accessibility button that disabled users often can’t find or use
- Stops working the moment the widget is removed
- Costs £20–200/month, ongoing
The Goodthing approach ✓
- Built into the source code, survives any redesign
- Real semantic HTML, screen readers understand the structure natively
- WCAG 2.2 Level AA verified before launch, proper compliance
- Accessibility controls visible to everyone, in your brand, on every page
- Works without JavaScript for core content, graceful degradation
- Pay once during the build, no monthly fee
Eleven things every site we ship has by default.
Not bolted on, not optional. This is the floor. Most agencies tick none of these. We do all of them, and we’ll show you the live demo on any project we’ve worked on.
Rem-based type scaling
Visitors can resize text to 200% without breaking the layout. The whole site adapts.
Visible accessibility toolbar
Text size, dyslexia-friendly font, high contrast. One control, on every page.
Skip-to-content + landmarks
Keyboard users bypass the nav with one keystroke. Screen readers jump between regions.
Visible keyboard focus
Anyone tabbing the site can always see where they are. Required, often missed.
Reduced-motion support
Animations pause for visitors who've set the system preference (WCAG 2.3.3).
Semantic HTML structure
Proper landmarks. Free navigation for assistive tech.
WCAG 2.2 AA contrast
Every text and background pair passes contrast. Verified before launch.
Alt text on every image
Real descriptions, not "image of". Decorative images correctly marked empty.
Real translation infrastructure
Curated translations of key copy in your audience's languages. Not a Google widget.
Public accessibility statement
Honest, dated, listing what works and how to report a problem.
PECR-compliant cookie consent
Analytics only fire after explicit accept. Avoids ICO complaints and lawsuits.
Get a personalised audit of your site.
Drop your site URL and a few details. We’ll do a real human review of your most-trafficked pages and send a one-page PDF within 48 hours covering the top three issues, the rough effort to fix each, and what it would cost to do it properly.